Revlon Color Effects Permanent Highlighting Kit, Ammonia & Paraben Free Hair Dye, 60 Platinum, 8 Oz (Pack of 1)

Who says you shouldn’t go to extremes? This ammonia-free blonding kit delivers the lightest, brightest, truest platinum possible.
Is Discontinued By Manufacturer ‏ : ‎ No
Product Dimensions ‏ : ‎ 3.88 x 3 x 6.44 inches; 9.33 ounces
Item model number ‏ : ‎ 7258743060
UPC ‏ : ‎ 309978242604
Manufacturer ‏ : ‎ Revlon Consumer Products Corp.
ASIN ‏ : ‎ B00VRAKPK2
Best Sellers Rank: #30,055 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #4 in Hair Highlighting Kits
Customer Reviews: 4.4 4.4 out of 5 stars (3,510) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
PLATINUM AT HOME HAIR DYE: Convenient hair color kit for at-home use for those with naturally light blonde to medium brown hair
LIFT YOUR COLOR SEVEN LEVELS: Luminous Platinum Powder, a super lightening powder, works on darker base shades and lightens hair up to seven levels
LESS HAIR DAMAGE: Formulated with Bond Restore Complex, an anti-breakage technology that causes less hair damage after achieving blonde results
BOOSTS BLONDE & BANISHES BRASS: Get beautiful blonde without a salon. The violet-pigmented conditioner banishes brassy tones
AMMONIA & PARABEN FREE: Ammonia-free and paraben-free permanent hair formula leaves hair glowing with lustrous shine